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The Porsche Crest

The Creation of the Porsche Crest


The birth of the Porsche Crest traces leads back to New York City in the early 1950s. From 1952, the Porsche Crest is one of the most popular trademarks in the world, Adorned on every sports car from Zuffenhausen.

Inspired by the Stuttgart city seal, featuring a rearing horse in the middle and framed by the contours of a golden shield. The city name above is flanked by the state colours – red and black – and stylized antlers, which come from the Württemberg-Hohenzollern coat of arms. Above everything else, the Porsche lettering acts as a protective roof.

Now in its 5th generation of evolution, the Porsche Crest has undergone minor changes to keep it contemporary but has never lost its essence.

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